marshall mcluhan way

Marshall McLuhan is going to have a Toronto street named after him next week. Picture above is my own old personal copy of the medium is the massage. (Very bad quality, this medium. What does that say about this message?) We had an American photography teacher in art school that made us study this book. Over and over and through and through. Think he was a true fan. We, the students (I'm quite sure I don't just speak for myself) straight out of highschool, in the late seventies, were not exactly the right McLuhan audience yet. I don't even recall whether this teacher spoke Dutch. If he did, he certainly can't have been fluent. Interesting lessons, but somewhat of a disaster, my marks were terrible in any case. The longer we live, the more farlies we see. Much later I realised Klinkowstein wasn't my first McLuhan experience. Even straighter out of highschool, in 1977, I had seen Annie Hall in the cinema. I remember not knowing what was happening to me, I had never seen anything like it. I sensed it had to be a great film, but I didn't understand a thing. My friends thought it a horrible film and reacted almost aggressively. I remember vehemently defending the film. Of course I didn't know that I had seen Marshall McLuhan make an appearance in the film, not as himself anyway. A real life character. Which he isn't anymore. But at least he is getting his Way now.